After a lifetime of searching for the perfect sweats, a product that flatters your body and is made from the highest quality fabric that holds it's shape and feels amazing, void of busy screen printing, and most importantly without bulky ties, we committed to creating what we consider to be the ideal sweat line. Every aspect created and made here in our home town of Los Angeles 


PLAIN. was conceived in 2014 by Keely Jensen and every moment of conceptualizing each piece has been a true labor of love. As a former wardrobe stylist to artists such as David Bowie, Janet Jackson, Julianne Moore, and Helena Christensen, I understand the products that are saturating the market as well as the void that exists for high quality sweats made from the finest fabric that is simple and well structured; absolutely understated, yet elegant. My background in fashion began in Paris where I studied design at Studio Bercot. Then much of my career was working as a stylist for publications such as Vogue, Vanity Fair, Allure, and Marie Claire. This experience made me aware of the fact that much of what looks great in print just doesn't translate to the actual buyer.


PLAIN. sweats are old school with a twist. They are those go to pieces that you wear again and again until you realize even with age, they are the ones you always choose. They are the old favorite, but with an improved fit that flatters all body types, without bulky ties, and in fresh inspired colors. They are simple pieces that will endure changing trends.


PLAIN. is owned and operated locally in Los Angeles. CA., the home of high end, relaxed couture.